Are you ready to tap into Instagram’s booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, this guide unlocks the secrets successful entrepreneurs use to drive sales directly from Instagram, become experts in their field, and grow their business.

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Learn how to:

Set up an Instagram marketing funnel that converts followers into customers

Run effective, lead-generating campaigns with trending hashtags, exclusive contests, and product launches

Grow your Instagram following with The 21-Day Blueprint

Leverage your Instagram brand to reach celebrity status and gain a competitive advantage

Post Instagram stories and live videos to grow your follower base and drive sales

Build content with a Quick-Start Lead Magnet Blueprint that will attract your ideal customers

Your followers are ready to take action — give them a reason! Whether you’re new to the Instagram world or you’re not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to promote themselves to millions of visual shoppers. With this guide’s easy-to-use strategies, easy-to-adapt blueprints, and other great resources, you’ll be ready to take the plunge!

Introduction to Search Engine Marketing and AdWords: A Guide for Absolute Beginners

Use Google’s AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind.  If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You’ll Learn

Take a behind-the-scenes tour of AdWords, including how to create an account

Create and launch a campaign as well as ads, including keyword tools

Monitor a campaign, including time frame, clicks and CTR, and reporting

Implement various campaign strategies, including support email and dealing with errors

Use Ad extensions as well as site links

Who This Book Is For

Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.